E-Newsletter
Forget the stamps, the printing and the envelope
stuffing - a new generation of newsletters has arrived...
E-Newsletters are now the most powerful
and cost effective business marketing tool available. This powerful
tool can help you make the most of your online marketing efforts, and
make your newsletter stand out from the crowd. This saves you precious
time and money along the way.
Contact us to sign up today, at $10 per month for 1000 subscribers.
View our E-Newsletter Portfolio
showing a variety of our completed projects.
What is email marketing?
A: It is simply marketing communications
sent via email to a permission-based list of customers or prospects.
Your emails may include promotional emails, newsletters, announcements,
press releases, holiday greetings and more.
You may send your marketing messages to your own permission-based list
of customers and prospects, sometimes called your "in-house list."
Why use email marketing?
A: With the growth of the Internet, email is turning
out to be the perfect permission-based marketing medium. Email's many
advantages include:
- Many join an Internet provider primarily to obtain email
- People enjoy reading their email
- Email messages are free. There is no postage, printing, or advertising
space costs
- You can use email to:
- Court potential customers
- Encourage potential customers to visit your website promotions
- Turn promotion customers into repeat customers
Our E-newsletter system and philosophy are simple. A great
newsletter should be:
- Easy to setup
- Easy to administer and maintain
- Easy for your visitors to interact with
Email Regularly
Statistics show that it can take up to six contacts before a prospect
makes a purchase decision, so one-off emails are simply less effective
than regular communications.
Remember the Basics
- A "from" line that includes your brand
- An interesting subject line with a quantifiable benefit (e.g."20%
off")
- A clear call-to-action (e.g. "Buy now," "Click here
to see more")
- Links to appropriate pages of your website
- A sense of urgency (e.g. "Act now and also receive," "Today
only").
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